World Travel Holdings and its brands win six Travel Weekly Magellan Awards 2021
Innovative virtual events, marketing programs, training and resources created in the aftermath of COVID-19 are rewarded with gold and silver
WILMINGTON, Mass., October 19, 2021 / PRNewswire-PRWeb / – World Travel Holdings and its Dream Vacations, CruiseOne and Cruises Inc. brands were recognized again this year by Travel Weekly. When the COVID-19 pandemic hit, the company quickly launched creative programs to support its agent network in new ways.
“I am so proud of how our teams quickly shifted gears and did not fail to support our agents in the most difficult time in our industry for them, both personally and professionally,” said Debbie fiorino, senior vice president and COO of World Travel Holdings. “World-class communications and resources, creative virtual events, ambitious marketing and innovative training have given our agents the tools they need to serve their customers during the pandemic. It is truly an honor to be recognized as the best of the best in the travel industry with these Magellan Awards. “
Take Me Away Virtual Vacation Experience was a reimagining of Dream Vacations, CruiseOne and Cruises Inc., the long-standing virtual cruise events, as there was a need to not only provide vacation inspiration, but also to ensure that the name of the event was global. land vacations. As part of the relaunch, travel counselors were given a landing page on their websites with unique event registration links giving them a real-time snapshot of who signed up and attended so they could keep track of their clients.
The Travel Safety Program provides agents at Dream Vacations, CruiseOne and Cruises Inc. with resources to generate enthusiasm for cruises and travel, as well as training in travel safety protocols. A travel safety program landing page is featured prominently on their individual website homepage and promoted in consumer emails. The landing page educates and informs visitors about safe and healthy travel and includes Travel Safety Guide, Sea Safety, Air Travel Safety Guide, Resort Travel Safety Guide, and videos. Marketing and promotional assets allow our agents to position themselves as community experts for safe travel in a COVID-19 world and to educate consumers on the health and safety measures to be expected during a travel.
The virtual national conference was created in 2020 for Dream Vacations, CruiseOne, and Cruises Inc., as the week-long annual event could not take place on a ship when the cruise was closed. This event lasted four days, featured celebrity guests and replicated the onboard experience in terms of content and engagement, creating a more personalized experience for attendees. Highlights included general sessions; presentations from CEOs of almost all the major cruise lines; educational workshops; cruise line entertainment; engaging interactive activities such as wine tastings, mixology demonstrations and cooking classes; and even a virtual walk / run for the benefit of Make-A-Wish® which raised more than $ 50,000.
The value of a travel counselor is more important than ever due to the pandemic. So even when travel stalled, the marketing team at Dream Vacations, CruiseOne and Cruises Inc. developed campaigns designed to keep travel counselors front and center with their clients while being aware of the COVID environment. . This included a series of fully funded direct mail postcards promoting the value of a travel counselor and making clients dream (and book) about future vacations, which helped build relationships and trust. .
The Travel Safety Training Program is a training program that was created to make advisors from the nearly 40 brands of World Travel Holdings the most knowledgeable in the industry when it comes to safe travel in a world COVID-19. Through this program, advisors have gained confidence and knowledge when advising their clients on this complex subject, and increased credibility with consumers. At the end of the training, travel counselors become Travel Safety Verified.
COVID-19 Crisis Communications was critical during the pandemic, so the World Travel Holdings communications team kept their finger on the news and emailed their first-ever ‘coronavirus news alert’ to employees and staff. advisers. January 29, 2020, two months before the closure of our industry. Since then, the team has sent out urgent news alerts daily to keep agents and employees informed of cancellations, policy changes, government shutdowns, and more. Complex information is dissected and broken down so that it is easy to understand. In addition, the team provides talking points for advisors to speak to clients and the media.
The Magellan Awards recognize outstanding design, marketing and service across a wide range of industry segments, including hospitality, travel destinations, cruise lines, online travel services, airlines and airports, travel agents and agencies, tour operators and ground transportation.
“Each year, we recognize industry innovators and creative communicators through our Magellan Awards. This year, we recognize the resilience, ingenuity and the way forward created by those who shared their business initiatives through words, images and design, and kept the journey in conversation and part of the equation, ”said Arnie weissmann, editor of Travel Weekly. “We salute everyone who entered and everyone who won.”
The Magellan Awards are judged and overseen by a unique panel of travel professionals representing the best names and the most accomplished leaders in the industry. To determine winners, entries do not compete against each other, but rather are judged against a standard of excellence based on Travel Weekly’s long experience. To maintain this high level of excellence, a category may have multiple winners, or even no winners.
For a full list of Silver and Gold winners, please visit http://www.travelweeklyawards.com.
About World Travel Holdings
World Travel Holdings is the nation’s largest cruise company and an award-winning leisure travel company with a portfolio of over 40 diverse brands. In addition to owning some of the biggest brands distributing cruises, villas, resort vacations, car rentals, day passes and luxury travel services, World Travel Holdings has an extensive portfolio of partnerships. brand made up of the best providers of leisure travel, including nearly all American Airlines, major hotel brands and large corporations. The company also operates a premier travel agency franchise and home travel agency in the country and is regularly recognized as a leader in the work-from-home industry. Its global presence includes the operation of several cruise brands in the UK. World Travel Holdings has offices in Wilmington, Mass.; Ft. Lauderdale, Florida.; and Chorley, England. For more information, visit WorldTravelHoldings.com.
About Travel Weekly
Travel Weekly is the most influential provider of news, research, opinion and analysis on the North American travel market. It reaches a large industry audience in print, online and with face-to-face events throughout the year. Travel Weekly is a division of Secaucus, Northstar Travel Media, based in New Jersey, is the world’s largest publisher of business travel.
About Northstar Travel Group
Northstar Travel Group is the leading B-to-B information and marketing solutions company serving all segments of the travel industry including leisure / retail, business / business travel , corporate and sporting meetings, incentives, hotels and travel technology. Northstar owns major brands serving these travel segments. The company hosts more than 100 face-to-face events in 13 countries in the areas of retail, hospitality, business travel, travel technology, sports travel and the travel industry. meetings and incentive. In addition, Northstar owns Phocuswright, the leading research and events producer serving the travel technology industry. Northstar Travel Group owns the BHN Group, the leading producer of hotel investment conferences. Northstar is also the majority shareholder of Inntopia, the leading SaaS e-commerce software company serving the mountain destination, golf, activity and hospitality markets. Situated at Secaucus, New Jersey, the company has 7 offices in USA, UK, Singapore, and China. Northstar Travel Group is owned by funds managed by EagleTree Capital.
Angie ranck, World Travel Holdings, 1-877-958-7447, [email protected]
SOURCE World Travel Holdings