Tencent partners with SOOS OIO to improve healthy gameplay in Singapore

A series of hybrid events to promote intergenerational communication and digital well-being among neighborhood youth

SINGAPORE, May 22, 2022 /PRNewswire/ — With the number of video players in Singapore should hit 3 million by 2026, video and mobile games have touched the lives of many internet users, serving as a conduit for making meaningful social connections and a platform for cultivating prosocial behaviors. Against this landscape, Tencent possesses has partnered with local social enterprise SOOS OIO to host a series of parenting webinars, workshops and community gaming tournaments during this year’s Digital For Life festival, hosted by that of Singapore Infocomm Media Development Authority (IMDA).

The events, which span two weekends (May 21-22, May 28-29), aim to promote digital wellbeing among the public, and more specifically to support the growth of a healthy gaming environment. , inclusive and balanced for all in Singapore. The collaboration builds on SOOS OIO’s local networks and experience working with Singaporean parents and youth, as well as Tencent’s global expertise in creating a positive gaming environment.

“We are proud to be part of the Digital For Life Festival to raise awareness about the importance of digital wellbeing and how the digital sphere, including online gaming, provides new possibilities and strengthens the digital society” , said Stanley SunHead of Interactive Entertainment Group (IEG) Publishing Technology Services at Tencent. “As a game publisher, we are constantly working to build a healthy and inclusive gaming ecosystem, working closely with organizations like SOOS OIO in Singapore.”

SOOS OIO believes that video and mobile games serve not only as a social platform for building communities, but also as an educational medium to develop critical thinking and communication skills. “Play is an integral part of learning and we believe that video gaming is play on a different playing field. It provides development for every young person across cognitive, emotional and social aspects,” said Pauline Phoon, founder of SOOS OIO. “Misconceptions about games often stem from a lack of understanding of the nature of games and the benefits they can bring. With Tencentwe hope to educate parents and the community about Singapore about the different ways gaming can be harnessed for digital wellbeing, social and cognitive skills, and most importantly – as a way to connect with children.”

“We thank SOOS OIO, Tencent and all the partners for joining us in organizing the parenting workshops and community gaming tournaments during the first Digital for Life festival, allowing our young people to learn the importance of healthy play, while strengthening social bonds between family, friends and the community,” said Ms. low dawnCluster Director for Digital Readiness and the Digital for Life Program Office at IMDA.

Accompanying his sons to the community game tournament (TeleMatch Brawl Stars) on May 22Anne Soh, mother of Jesse Tan (23 years old) and Jakin Tan (21), shared, “I’m glad my sons can now share their healthy play strategies with others through various platforms such as social media and casting for competitions. To have to meet the deadlines I give them I set when they were young, they have now progressed to being able to self-regulate their play schedules. I hope more parents can engage with their children on ways to incorporate play into a healthy, balanced lifestyle.

Through the various activities planned for the Digital For Life Festival 2022, Tencent and SOOS OIO hope to demystify gaming for parents, inspire young people to adopt healthy gaming habits, foster healthy family relationships through gaming, and realize the benefits of gaming for everyone. These activities include:

Webinar on Understanding Games, Players and Gambling Addiction

During the webinar, parents were equipped with the framework to better understand games, gamers and gambling addiction, which allowed them to better appreciate the motivations behind certain gambling behaviors. Participants were also exposed to various communication strategies as well as a brief introduction to neurofeedback intervention – with the overall goal of improving parent-child communication and relationships.

Parenting Challenge Workshops: Communicating and Engaging Young Players at Home Through Role-Playing

As an extension of the webinar, participants put to use the theories and communication strategies learned through role-playing sessions on common scenarios in families. These hands-on sessions contextualized learnings and deepened participants’ understanding of theories through re-enactment in a safe environment.

TeleTrip Festival

Families and friends have teamed up to compete in a casual, community-based gaming tournament uniquely designed to be inclusive and fun for everyone. Two family game titles, brawl stars and Roblox: Super Striker League have been featured in telematches – albeit with a twist thanks to a special rewards system that celebrates myriad achievements, beyond the highest score. This serves to ignite participants’ creative and strategic gameplay and teamwork while ensuring games are accessible to all family members.

Following his Singapore launch of the office at the end of 2020, Tencent recently launched Level Infinite, the company’s global game publishing subsidiary Singapore. “Through our collaborations, we are also enabling the sustainable growth of the gaming industry by nurturing young talent, supporting local studios and investing in innovation in Singaporeand around the world,” Sun concluded.

On Tencent:

Tencent uses technology to enrich the lives of Internet users.

Our communication and social services, Weixin and QQ, connect users with each other and with digital content and services, both online and offline, making their lives easier. Our targeted advertising service helps advertisers reach hundreds of millions of consumers in China. Our FinTech and business services support the growth of our partners’ activities and support their digital upscaling.

Tencent invests heavily in talent and technological innovation, actively promoting the development of the Internet industry. Tencent Was founded in Shenzhen, Chinain 1998. Actions of Tencent (00700.HK) are listed on the Main Board of the Stock Exchange hong kong.


SOOS OIO is a social enterprise that holistically develops young people in our rapidly changing world.

We believe in harnessing the positive benefits of games through play for social and personal growth. Since 2018, TeleTrip, our community gaming event, has been bringing gamers together to play, learn, and grow together. Beyond community gaming, we also offer The Game Addiction Talk for schools, with tools like the COMEBACK Game Addiction Test and the COMEBACK Gamer Type Test to help them better understand their students. We organize workshops for the Ministry of Education in Singapore to empower educators with player motivation insights for better engagement and support. Our annual webinar for parents: Understanding Games, Gamers and Gambling Addiction is where we share our insights with parents.

SOOS OIO is pronounced like “su-s su-s”. SOOS is the English transliteration of the Hebrew word meaning horse. OIO is the Hebrew cursive word for horse, minus the vowel.


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