EKU and Baptist Health Announce Naming Rights Partnership

RICHMOND, Ky. – Baptist Health and Eastern Kentucky University today announced the signing of an 11-year naming rights partnership for the arena inside Alumni Coliseum. The deal provides the university with $2.5 million.

Effective immediately, the EKU basketball and volleyball teams will now play on the Paul S. McBrayer field at Baptist Health Arena.

“An investment of this magnitude will enable the University to enhance our student-athlete experience, our Colonel fan experience, but also the service we provide to our community,” said EKU President David McFaddin. “Alumni Coliseum is the gateway to EKU, welcoming thousands of students, alumni and community members each year. This facility is a staple in Richmond, whether launch ceremonies or entertainment events. We are proud to have the Baptist Health name on one of our most iconic EKU spaces. We look forward to seeing what opportunities this partnership will provide.”

McBrayer Arena has been the home of EKU basketball since the 1963-64 season. EKU volleyball has been playing at the venue since 1991. The arena currently seats 6,500 fans and was upgraded with a state-of-the-art Daktronics HD video card in 2013 and new flooring and lighting in 2014.

“As EKU students, family members, faculty and alumni cheer on the Colonels, we hope the Baptist Health logo that adorns this arena will continually remind them that quality healthcare is nearby. in this Kentucky market – and many others – that offer Baptist Health. brand of care through our hospitals, providers, and thousands of other caregivers in the communities we serve,” said Aaron Thompson, PhD, Chairman of the Board of Baptist Health, EKU Professor Emeritus and graduated from EKU.

“We appreciate the opportunity to support not only the health of our communities, but also an excellent educational institution such as EKU which prepares the workforce of the future,” said Gerard Colman, PhD, CEO of Baptist Health. “We have a long history of working in partnership with EKU to educate and train students for vital and practical roles in their communities, especially for much-needed healthcare positions.”

“I could not be more excited and honored by this appointment opportunity with EKU. As President of Baptist Health Richmond, I am beaming with pride that Baptist Health has entered into this long-term partnership, as it clearly demonstrates the commitment of our system to EKU, our market and the community of Richmond,” said Greg D. Gerard. “This latest partnership speaks volumes about the great things happening at EKU and the communities we serve. wonderful!

“Baptist Health Richmond has a long-standing partnership with EKU and provides meaningful, real-world experiences for EKU students in a variety of fields, working within the hospital. Over 60 students have been placed at Baptist Health Richmond since January 2022, representing health care careers in dietetics, medical laboratory science, physiotherapy, health administration, health behavioral and various nursing degree programs. Additionally, more than a dozen Baptist Health Richmond employees use Baptist’s strong tuition reimbursement program to earn degrees in nursing, business administration, psychology, and criminal justice. including patient beds), participating in Clinician in the Classroom projects and providing adjunct teachers.

“Eastern Kentucky University and EKU Athletics are fortunate to have a relationship with such an exceptional organization as Baptist Health,” said Vice President and Athletic Director Matt Roan. “Baptist Health is recognized across the Commonwealth and beyond, and together we are committed to leading excellence and creating a positive difference in the communities we serve. We are extremely grateful for this partnership and their investment in the Colonels’ future. This is the second corporate naming rights partnership for an EKU athletics facility. The Roy Kidd Stadium playing surface was renamed CG Bank Field in September.

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